TikTok's Alarming Spread of Antisemitism Exposed
Original Title
TikTok’s Spiral of Antisemitism
- Journalism and Media
- 4:22 Min.
TikTok, the wildly popular social media platform known for its short-form videos, is facing a growing problem: the spread of antisemitism. With over three billion downloads and a predominantly young user base, TikTok's influence on shaping opinions is significant. But recent research has uncovered a troubling trend of increasing antisemitic content on the platform.
A study conducted over two four-month periods in 2020 and 2021 revealed alarming statistics. Antisemitic posts increased by 41%, while antisemitic comments skyrocketed by 912%. Even more shocking, the use of antisemitic usernames jumped by 1375%. These numbers paint a picture of a platform struggling to contain the spread of hate speech.
But what exactly constitutes antisemitism on TikTok? The researchers used the International Holocaust Remembrance Alliance's working definition as a guide. This definition encompasses both traditional forms of antisemitism and newer manifestations, such as attacks on Israel or Holocaust denial.
TikTok users employ various formats to spread antisemitic content. Memes, user handles, display names, and even viral challenges have all been used to propagate hateful messages. Comments on public posts are particularly problematic, with researchers finding hundreds of antisemitic remarks in a short time, despite TikTok's content filters.
The content ranges from age-old antisemitic stereotypes to more modern conspiracy theories. Users spread false ideas about Jewish control of global institutions, minimize or deny the Holocaust, and justify violence against Jews. Some even blame all Jewish people for the actions of Israel. This mix of "old" and "new" antisemitism creates a complex landscape of hate that can be especially confusing and harmful to TikTok's young audience.
What makes TikTok particularly concerning as a vector for antisemitism? The platform's unique features play a significant role. Its algorithm, designed to keep users engaged, can inadvertently expose them to disturbing content. Once a user interacts with antisemitic material, even accidentally, they may find themselves in a rabbit hole of similar content.
The "For You" page, TikTok's main feature, uses a sophisticated algorithm to suggest videos based on user interactions, video information, and account settings. This creates a personalized experience that can quickly become an echo chamber of harmful ideas. The constant stream of short videos can also produce an "anaesthetic effect," where users passively consume content without fully processing its implications.
TikTok has attempted to address the issue. On Holocaust Memorial Day, the platform shared educational content about the Holocaust. However, these efforts were undermined by a surge of antisemitic comments on the very videos meant to combat misinformation. This highlights the ongoing challenge TikTok faces in effectively monitoring and removing hateful content.
The research raises important questions about the responsibility of social media platforms in combating hate speech. While TikTok claims to have a zero-tolerance policy for antisemitism and hate groups, the reality on the platform tells a different story. The company's content moderation practices have not kept pace with the rapid growth of its user base and the evolving tactics of those spreading hate.
As we grapple with the implications of this research, it's clear that addressing antisemitism on TikTok requires a multifaceted approach. Improved content moderation algorithms, better education for users, and increased transparency from the platform itself are all necessary steps. But perhaps most importantly, we must recognize the power of social media to shape young minds and work to create online spaces that foster understanding and respect rather than division and hate.
The spread of antisemitism on TikTok serves as a stark reminder of the ongoing battle against hate in the digital age. As the platform continues to evolve, so too must our strategies for combating prejudice and promoting tolerance in these new virtual spaces that increasingly shape our world.